ALFRED GESCHEIDT


Alfred Gescheidt

(photo by Alfred Gescheidt)

Alfred Gescheidt was born in New York City in 1926. He studied painting at the Art Students League until he was drafted into the Navy in 1945. Upon completing his military service in 1946, he enrolled at the University of Mexico in Albuquerque. While there he discovered photography and in 1949 transferred to the Art Center School in Los Angeles where he studied with Will Connell and George Hoyningen-Huene. Later, he would also study with Alexey Brodovitch. He returned to New York in 1950, working as a freelance photographer under contract to Black Star. In 1955 he opened his own studio and focused on advertising photography for leading agencies and his own work. From the 1950s through the 1980s his work was ubiquitous in magazines, advertising, posters, postcards, album covers, book covers, etc. Once described as "the Charlie Chaplin of the camera," Gescheidt is a most vivid artistic personality, at once rooted in traditional art practices and possessed of an idiosyncratic, at times hallucinogenic vision. The combination of his dazzling technical skills and antic humor allowed Gescheidt to render a compelling metamorphic pictorial world. His work is in the collections of the Museum of Modern Art and the International Center of Photography and he is represented by Higher Pictures, New York.
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In the 20th issue of ANTILIPSEIS magazine he participates with photos

     
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